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More Fun with Forms! Cool New Screencast from Photogenec

Our good friend Gene Rosen from Photogenec, a screencast tutorial development group, and the newest member of the BatchBook experts program, has developed a terrific screencast to demonstrate a lead generation web solution he created using Freeway Pro WYSIWYG Mac web design software and his BatchBook web forms.

We love the way this screencast brings to life the real-world problem of overcomplicated, unreliable web site design and marketing. Screencasts are a great way to quickly communicate the problem your product solves – and the folks at Photogenec add fun personality to it, as well.

Thanks to Gene for the effort and great resource for BatchBook! You can see more about Gene’s services as a BatchBook expert on our new expert’s page.

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Free Webinars: BatchBook for Fun & Profit and the Small Business Webinar

Webinars make your fingers go faster!

Webinars make your fingers go faster!

You may have had the chance to work with our amazing Customer Service and Onboarding Specialist Stephanie Sweeney. Did you know that she also runs our Webinar program? At least twice a month, Stephanie provides free online training on how to better use BatchBook to run your business. Recent topics include “Using BatchBook for Fun & Profit”, “BatchBook for Sales” and “The Small Business Webinar”, which looks at how BatchBook integrates with some other cool small business web apps like MailChimp, Freshbooks, Zendesk and Shoeboxed. And there’s always a Q&A session at the end, so you can ask specific questions that you may have about how you’re using BatchBook.

Register now for today and next week
The schedule can be found on our Onboarding page, but I’ll save you the click. Today at 2pm ET we’ve got “Using BatchBook for Fun & Profit” (which is kind of our BatchBook 101) and next Thursday, January 28th at 2pm ET is the very popular “Small Business Webinar“. Click the title of the session to register.

We encourage you to check out a webinar if you haven’t had a chance to. If you can’t make it, we have some recorded and posted on the Onboarding page for viewing at your leisure. And we will be adding more in upcoming weeks.

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Making the Screencasts (Part 3: Turning your screencasts into a podcast)

This is the final post in a three-part series about how I made the BatchBook Screencasts. In Part 1, we recorded the screencasts. In Part 2, we encoded the screencasts and embedded them on the web. Today, we’re going to take your screencasts and turn them into a video podcast. We’ll also submit the podcast to iTunes.

Making the screencast into a podcast

First of all, what exactly is a podcast? Sure it’s audio, and you can subscribe to it, but really… what is it? Luckily, we included “Podcasting” in our glossary of tech terms!

Podcasting is a kind of audio broadcasting that uses the Internet, like an on-line radio show. The name was created by combining “iPod” and “broadcasting”. Podcasting involves making one or more files available in an RSS feed. A pod-caster (the creator of the podcast) makes a list of music and/or other audio files and makes the list available for other users to retrieve.

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Making the Screencasts (Part 2: Encoding and embedding the screencasts)

Earlier this month, I kicked off a three-part series about how I recorded the BatchBook screencasts with a post about the hardware and software I used to record the screencasts. I also included tips about scripting and recording the screencasts.

Today, I’m going to talk about how I exported the screencasts and embedded them within BatchBlue.com and BatchBook, our small business CRM.

When we last left our heroes, we had just recorded our screencasts (with Screenflick), done some simple splicing with QuickTime Pro, and saved a full-size, full-quality QuickTime video. This video looks and sounds great. The only problem is, it’s too big for the web. I’m not just talking about the file size. For example, the uncompressed version of the “Manage your contacts and social network” screencast came in at 27.1 megabytes. That’s not bad for a four-minute video.

The problem is the video’s dimensions. Before resizing, my videos were 1038 pixels wide and 758 pixels tall. While many users have large monitors now, there are still a ton of 1024×768 screens out there. That’s pretty much the size of our video. Factor in menu bars, task bars, browser windows, browser buttons, and other toolbars and we quickly realize we need to shrink our video.

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Making the Screencasts (Part 1: Recording the screencasts)

We recently published an all new set of BatchBook screencasts. I often am asked how I record our screencasts, so I’m going to write up the process in a series of three blog posts. Today, I’ll tackle the actual recording of the screencasts. Part 2 will discuss encoding and embedding in your site while Part 3 will discuss building a feed for your screencasts and getting them on iTunes.

So, let’s get recording! First, what do you need?

My screencasting setup

Hardware

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