I’m crazy about new businesses. The passion, the excitement, the discovery involved in starting something new, figuring out what works, pursuing a passion. I’m known in the office for exuberant introductions to a favorite new customer. I carry pictures in my briefcase of my favorite old customers. Starting a new business is hard as hell (I have first hand experience), but it is a special breed of person who can weather that perfect storm. And those are the people I want to spend my professional life with.
So why, you might ask, would someone this loopey for the little guys hang out with the corporate suits? Do I want to get bought? Do I want to get financed? Do I want to get customers? Do I want to get free lunch? Yes to maybe a few of these things, but the real reason is that there are some amazing things that can be done when the industry stalwarts are working with the young innovators. And I want to be the small company in on the big conversations.
And so co-upstart Sunir Shah from FreshBooks.com and I are proposing a SXSW Conference panel presentation titled “Dancing with Giants: How Start-Ups Do Deals with Industry Titans”. Our plan (and you can support it by voting for our session) is to spend our hour talking with 3 of the mega giants in our industry; Google, Intuit and American Express about how small and big businesses can work together to build small business greatness.
There can be many pitfalls in doing “game-changing” deals with large corporations; they can disrupt your product plan, delay development efforts, cost money in legal fees, then change directions, abandon your project or launch a competing product. Not to mention your 3 person development team working with a 50 person “rule by committee” scenario on the other side. Not ideal.
We’re back from the great state of Texas and slowly recovering from our SXSW experience. This was my fourth time to the event I’m amazed every year at how much bigger and more intense it seems: the city of Austin literally vibrates with energy 24×7, making it hard for old ladies like me to get their beauty rest.
This year, TJ Sondermann (our business development manager) and Christelle Lachapelle (marketing designer) made the trip to Texas with me. Because this was their first time attending, I asked them to share their impressions as folks who’ve never been to SXSW before. Here’s what they had to say:
Hi guys – just a quick update to say thanks to all who came to the Big Party for Small Business! We had a lot of fun and hope the folks who came did, too. A special thanks to Guy Kawasaki and Gary Vaynerchuk who took time out of their insanely busy schedules to come by, do a little bowling, and be good sports about getting their pictures taken a million times. Thanks, too, to our Small Business Web sponsors American Express OPEN and to Laura Thomas from Dell for providing some great last minute additions to our giveaway bags in the form of their hot new ruby red laptops, the Vostro V130. It’s great to see how much support there is out there for small business owners!
Here are a few pictures from the party, as well as some other Texas highlights. We’re really looking forward to doing our panel tomorrow with our pals from Google, FreshBooks, Formstack and MailChimp presenting on being Friends with Business Benefits, How Integrations Sell Apps in Salon D at the Hilton. If you are in Austin, swing on by to say hello!
Recognizing our "Most Connected Customer" Brandon Dunlap at the SXSBW Happy Hour
In preparing for the launch of the new Small Business Web Directory and for the SXSBW (South by Small Business Web!) party that we co-sponsored at SXSW last week, we came across someone who we think just might be our “most connected” customer, Brandon Dunlap from Brightfly, Inc. Brandon uses several of the Small Business Web members applications to run his business.
We were delighted to bring Brandon to the party as our Special Guest of Honor and showered him with all sorts of hip and useful schwag from the thirteen sponsoring companies of the party.
Today, live from the action at SXSWi in Austin, we launched the new version of The Small Business Web. This site has grown from a single page put together on the fly at last year’s SXSW, to a full-blown Directory that includes categories, screen shots, pricing info, links to integration information and more.
Helping small businesses navigate and use technology has always been part of BatchBlue’s mission. It’s why we write our “Blue Papers“, it’s why we started the Twitter chat for small business owners #SBBUZZ and it’s the reason we’re now so excited about the new Directory. We think it will be very useful for folks looking for ways to grow and manage their businesses using some of the best tools out there.
Here’s a short video our friends at MailChimp put together to help explain what the Small Business Web is all about:
