“The Personality Not Included” Interview Series
- Posted March 30th, 2008
- Filed under: Customer Service, Social Media, User Experience
Rohit Bhargava, a writer and a forward-thinking, interactive marketer for Ogilvy Public Relations, has just launched a book called “Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back.”
As part of the innovative promotion for the book, he offered to answer five questions from fifty bloggers about the book:
“Three days ago I issued an open call on my blog to ask for any blogger to send me a 5 question interview that I would personally respond to (without cutting and pasting responses)…If you want to follow along through the day, you can do that here or just wait until the end of the day and I will produce a compilation of some of the best questions and themes that emerged.”
