Rock Stars of Social CRM Recap and Reflections
- Posted June 26th, 2009
- Filed under: Community, Customer Service, Events/Presentation, Social Media, Technology
Last night, BatchBlue Onboarding Specialist Stephanie Sweeney and I made the drive up to Boston to attend the Rock Stars of Social CRM event, hosted by Radian6 and Chris Brogan. They had a lot of fun with the Rock Star theme, complete with colored stage lights, concert tees and even a full-blown Rock Band set-up for audience members to rock out with after the panel.
The panelists included were Frank Eliason (Comcast), Paul Greenberg (Author of CRM at the Speed of Light), Michael Thomas (National President, CRM Association), and our favorite CRM go-to guy, Brent Leary (Co-author of Barack 2.0 and Co-founder of CRM Essentials).
Because we consider BatchBook to be a social CRM (slide via Brent Leary), I was curious to hear what the folks at the cutting edge had to say. I was especially impressed with Frank Eliason’s inclusion on the panel, since he represents a company that is actually out there doing all this stuff. While I always appreciate the bird’s eye view from consultants and experts, I have to agree with Doug Haslam of Shift Communications‘ assertion that he’s getting a bit impatient with social media.
After the panel, Doug and I had a brief conversation where I wondered if, when email entered the picture ten years or so ago, there were endless conferences and seminars and articles written about how email (a communication tool in the same way that social media is a communication tool) was going to fundamentally change the business world.
