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Product Update: BatchBook for iPhone!

I somehow managed to wrestle this product update post away from Sean. I’m really excited about the latest updates!

Speed Boost

The gentlemen-who-are-far-more-techie-than-I did some big time optimization behind the scenes. I noticed right away that BatchBook is much more zippy, particularly Lists & Reports. I’m sure you’ll notice, too.

Who am I kidding? iPhone is the big story!

We iPhone owners like to brag that the iPhone boasts a full-featured web browser—the same one you use on your desktop. But after the novelty of loading sites optimized for a 17″ LCD wears off, you begin to appreciate a nicely designed mobile-optimized site.

Most of the BatchBlue crew totes an iPhone and often fire up BatchBook to look up a phone number or address. While it is nice to be able to load the fully-functional site in the palm of your hand, there was too much clicking and loading to just get that darn phone number. So, we decided to optimize for mobile, starting with iPhone.

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iPhone and BatchBook, Sitting in a Tree…

BatchBook and iPhone

With the launch of the Apple iPhone merely a few days away, Apple’s legion of loyal developers entered the week still anxiously awaiting word on how they are supposed to develop applications for the thing. The answer, most assumed, would come this week at the Worldwide Developer’s Conference (WWDC07) this week. The timing was frighteningly close to the iPhone’s launch, but better late than never.

Well, they got their answer. And many didn’t like it. As Michael Calore of Wired put it:

Suddenly, a sound that’s rarely ever heard in a Jobs keynote welled up in the giant conference hall. Crickets.

Apple’s self-proclaimed “sweet” solution is an interesting one. They essentially told the developers to “make web apps.” The iPhone runs a full version of Apple’s Safari web browser. (X)HTML, CSS, JavaScript, and Ajax are all fully supported, so essentially if a web app uses web standards, it will work on the iPhone.

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