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Several people sent me the link to NYC VC Fred Wilson’s blog post in which he asks his readership for suggestions for a “Family CRM” service. He explains that he and his wife Joanne Wilson a.k.a Gotham Gal are looking for a way to share basic contact/calendar information, build some e-mail lists for social correspondence, planning and general family-managing.
In the thread, a few BatchBook customers recommended our CRM BatchBook (thanks Boris, Sri, Stefano and Sandro!), so I’d talk about how I use my BatchBook account to help manage my busy family.
First, I should explain that BatchBook was not designed for managing families, but it WAS designed for those small businesses that are about the same size, shape and energy level of an on-the-go family. I think the folks who recommended us recognize that the flexibility of BatchBook makes it work for all sorts of situations, including the work/life balancing (or is it juggling?) act that we small business owners face every day. As we know all too well, the line between business owner and family member frequently blurs.
My other co-founders and I started BatchBlue so that we could build a business deeply integrated with our family lives (I have three small children; they have two). Part of the solution for me has been using a personal BatchBook account to manage my family life. Here’s how I do it:
- I use my personal BatchBook account for my holiday mailing list, I’ve created a separate record for each person in a couple and link them with a “spouse” affiliation. I also created a field for how I want to address the collective them – ie “Dr. and Mrs. Allen” for my best friend’s older parents vs. “Sean Ransom & Michelle Riggen-Ransom” for my modern dual-name friends. I also created a field for their kids names so I can include them in the addressing.
- I’ve created tags for #doctor (which includes custom fields for hospitals & medications – my son has medical issues), #poker (my husband organizes a monthly game), #house (I seem to always call the plumber from the road), #holiday list, #teachers (with comments for gifts given so I don’t duplicate as multiple kids go through the same classes), #coach (same as teachers), #travel (my sister and I plan our family’s annual vacation so I’m usually dealing with hotels, house rentals, etc.)
- I am now the official keeper of my extended family’s official birthday and anniversary list, so I’ve created custom date fields for birthdays and anniversaries. My husband and I share a Google calendar and events I create from these dates automatically feed to it.
- I don’t keep my daily task list in BatchBook, but I do add events for recitals, performances, doctors appointments, etc. that feeds into my professional and my husband’s calendars.
- If I wanted to I could see my friends’ and families’ most recent Tweets, Flickr images, blog posts, etc. from within BatchBook, but honestly I don’t use this feature much in my personal account. These are all the same people I have on my special private Twitter list and I tend to keep up over there.
- I keep these all synced to my Android (and before that Blackberry) through Gmail. There is also a mobile version of BatchBook, and we are working to release native apps for the iPhone and Android soon.
My favorite criteria listed in the comments of Fred’s post (from wife Gotham Gal) is that the application they need should be built by a mom (we have a lot of those at BatchBlue, though we would add that a busy Dad’s probably just fine too!)
When it comes down to it, running a family is about managing relationships. No need to pie chart the likelihood of closing the deal, or dole out sales scripts to new employees. Just give me my son’s last prescription data when I need it, help me manage three different soccer schedules and keep me in good graces with my elderly Southern relatives who expect to hear from me no matter how busy I might be with work. Thanks to BatchBook, all that I can do.
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Tags: batchbook, contact management, how-to, supertags, work/life
The latest cool little feature we snuck into BatchBook has been a pet project of mine for a while. So much so that I get to be the one to announce it!
Have you ever been working in BatchBook and thought “Oh, I’d love to send someone this person’s contact information”? Recently, I had an editor friend looking for a freelance writer for a project. I clicked on my “writer” tag in BatchBook, took a quick look at the resultant list and found someone I thought would be perfect for the job. But I had no way to send that person’s information from BatchBook, so I had to cut and paste everything into a separate email. Kind of a bummer since all the info my friend needed (name, email and street address, phone number) was right there on the contact detail page.
Thanks to some back-end wizardry, you can now send a person’s contact information directly from BatchBook just by clicking on this last little icon on the Contact detail toolbar:
<== hello!
Once you click, just add the recipient’s email address to the drop-down bar and the vcard information is zipped off to your friend. This is also great for those times when you want to make a virtual introduction between two folks. With this new feature, you’re off and networking in no time. It’s just a quick little thing that adds up to a bit of a time-saver, which is always nice.
A big thanks to the BatchBlue tech team for making my BatchBook dream a reality! Now, who in my network needs an introduction to whom…?
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Tags: batchbook, contact management, usability
If you use Google to handle your email, you may have heard of the awesome social plugin from the folks at Rapportive. This plugin allows you to view the social connections of anyone who emails you right in the context of the email. Check it out:

This information comes up on the right of my screen whenever Rahul sends me an email. You can also hover over any email address and have the relevant info show up. Really powerful stuff and as lovers of all things contact data-related, we at BatchBlue have been big fans since they launched.
So of course we were excited when the folks behind Rapportive got in touch and asked if we wanted to participate in their new developer platform called Raplets. We immediately said yes and got to work.
What Raplets let you do is add onto the information supplied by Rapportive. In our case we can provide contact information, to-do (tasks) and comments. After setting up the BatchBook Raplet, you will see the following in addition to the Rapportive information:

With the BatchBook Raplet installed, from within Gmail, you can get a view of a person’s BatchBook information including basic contact information, any attached To-Dos and view/add comments without ever leaving your email. This is really powerful stuff and as you use it we think you will agree that it totally will rock your email world.
Additionally, if the contact does not yet exist in BatchBook you will see:

Click the “BatchBook It!” button and it creates the contact in your BatchBook account and even save the Twitter handle as well. A quick and easy way to get new contacts into BatchBook – we’ve already found this to be a huge time-saver and tremendously useful as we go about our busy days.
To install:
1. Go to Rapportive and install the plugin. You’ll need to use Google for you mail via Gmail or Google apps and also you must be using Firefox or Chrome as your browser.
2. Go to the newly-launched Raplet directory and select BatchBook. The install process will ask you for your BatchBook account name which is the first part of your BatchBook url. For example if your url is mycompany.batchbook.com then you would enter “mycompany” as the account name.
Then just make sure you are logged into your BatchBook account and start enjoying the awesomeness that is Rapportive + BatchBook.
We love that these guys are taking email to another level and are super excited they’ve invited us along for the ride.
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Tags: batchbook, contact management, email, Raplets, Rapportive, social crm
As small business owners, we work hard to best support our customers by quickly and efficiently answering questions and responding to issues. Now that most folks are online, our customers are contacting us in a variety of ways: through email, on the phones, in forums and even on Twitter.
Our latest integration partner, Zendesk, allows us to provide a huge step in better keeping track of your customer base and their communications with your company. Zendesk is a complete support site for your customers that allows you to collect and organize customer requests in one place. See a tour of Zendesk’s features in action.
With the BatchBook and Zendesk integration, you can view Zendesk tickets right from your BatchBook Dashboard. Once you’ve created a Zendesk account, head over to the Sync tab in your BatchBook account, select “Zendesk”, and add your Zendesk login information when prompted. Voila! The accounts will be integrated. This means that in BatchBook you’ll see:
- A dashboard widget that shows all open Zendesk tickets assigned to you.
- An activity log widget on each contact record that will show any Zendesk tickets that contact has submitted.
We hope that this new partnership will make it even easier for you to manage and grow your business and create lots of blissful customers along the way.
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Tags: batchbook, contact management, Customer Service, small business CRM, zendesk
This feature release is so big we’re taking the whole week to announce it! For the rest of the week, we will be highlighting some of the exciting new features in our BatchBook for Sales release, including a new tab for tracking Deals, an all-inclusive calendar and permissions-based access to your BatchBook contacts and communications.
We’ve worked hard over the past year and a half to bring the personal side of small business relationships into BatchBook. SuperTags allow you to build a richer profile of your customers, social media integration allows you to engage with them in a more personal and accessible way, and our Small Business Web partnerships provide a single source of information for all of the other systems you are using to run your business.
Now, we’ve combined this with the deals and leads tracking tools of enterprise sales management products so you can better understand how to turn these personal relationships into new customers. Share conversations across your team, track important action items and capture all signals your customers are sending out – whether a complimentary Tweet or a frustrated blog post.
At BatchBlue, we believe that open, on-going communication with your contacts is really the lifeblood of your business. With BatchBook for Sales, the sales pipeline just got a little more personal. Because you should never have to force a sale.
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Tags: contact management, crm, sales, small business CRM, Social Media
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