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This past week, I was at the Web 2.0 Expo in New York City. Since we launched BatchBlue Software just over three years ago, I’ve been to quite a few conferences. In tandem with the growth of our company has been the rise of social media, which has been great for us in many ways since our product, BatchBook, is an online contact organizer that grabs feeds from social media sites and lets you read them in one place.
But something seems to be changing in the conference world. In the past, they’ve been great places not only to learn from the leaders in your industry but to make connections, spark new friendships and form potential new partnerships. That sense of the hallway conversations being as important as the sessions themselves seems to be receding, largely because the conversations…aren’t really happening.
At Web 2.0, people were heads-down on their various electronic devices during breaks, not engaging with each other but seeking frenetically to connect with people not actually at the conference. I don’t mean to just specifically call out the Web 2.0 Expo because this is certainly happening in other places as well. And the conference panels were very good, in fact from a business-level some of the most useful that I’ve attended. But that’s another post.
Having recently attended the PopTech conference, which is a place where people connect instantly and constantly to share ideas, discuss sessions, start projects, I was particularily struck by the lack of attendee interaction. Even at the Web 2.0 “Power Up” station (Web 2.0’s version of the Blogger’s Lounge at another highly social conference, SXSW) it felt like we were in a cavernous office, with people quickly clicking and scrolling away in solitude rather than talking about the sessions that they had just attended.
Admittedly, people still have their daily work to do and as someone who liveblogs, I’m guilty of having my laptop up and running most of the time during sessions. But another thing that’s changing is what people are doing while they are online during the sessions. The Keynote speakers had an enormous screen behind them that was at first broadcasting their Twitterstream (hashtagged #w2e) behind the speakers. As an attendee, I found it enormously distracting. danah boyd from Microsoft Research New England, presenting on (ironically) “Streams of Content”, found it so unnerving that the audience was laughing at criticisms of her presentation that she later stated on her blog that she “closed down”.
I’m all for the back-channel and having a spirited conversation about a presentation, but I can tell you that as a presenter, to have it broadcasted while you are presenting sucks, especially once the spammers and the trolls join in. There’s even a term now, “harshtag”, which is when people start tagging their related tweets with something insulting in order to get it to trend.
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Tags: chris brogan, Social Media, twitter, web 2.0 expo
I thought I’d share some quicklights from yesterday’s sessions at Web 2.0 Expo. I started at Kristina Halvorson’s “Content First: Why Content Strategy Will Save the Web” (view her presentation here), where she talked about how crucially important your content is and how often it’s the last thing companies plan for or think about especially when coming up with a “social media strategy”.
We’re guilty of this ourselves when we make site changes: often I’ll get a design to review that includes placeholder text “words go here” or “blah blah blah”, which as a writer I’ve always found kind of funny. But words matter and should absolutely be part of your planning and design process and even your usability testing.
Halvorson also talked about how things like Facebook and Twitter and blogs are only tools, that what’s important are the words you’re putting out there, reflecting your brand. If you put something up in a social media space, she notes, you become a publisher. Halvorson should a couple examples of old YouTube sites for forgotten corporate contests and mentioned how, if you don’t maintain your content in all the places you rush out to add it, it lives on out there without you, reflecting your brand.
A key takeaway from this session for me was the importance of creating a content inventory, which simply lists all the places where your content lives so none of it gets forgotten and languishes. She suggested looking on Google for guidance on getting a content inventory set up.
The next session was Tara Hunt’s “The Whuffie Factor”, which is based on her book of the same name about using social networks to build your business. She switched it up, though and gave a slightly different presentation. She did talk a lot about engaging customers, but was more focused on what’s next in this space. It’s not enough, she said, for a brand to simply be on Twitter, nor is it scalable to think that you can support a growing customer base there. She mentioned how people in social media are quick to hold up examples like Comcast as being wildly successful with using social media, but that if you dig a little deeper there are issues there (customers only using Twitter to vent, companies not responding to every issue etc.)
My favorite part of yesterday’s sessions though was hearing Chris Brogan’s talk “They Shall Know Us by Our Dialtone”. Chris is a great speaker and almost everything he says is tweet-worthy. But I was especially excited when he mentioned that he uses BatchBook to manage his contact database. Chris has been a customer for a while and he mentions us often, but it was really fun to be in the same room when someone’s advocating using your product you’ve worked so hard on building.
Tonight is our Small Business Web-up, so I’ll have pictures from that and more to report. I’m tweeting from @mriggen and the hashtag from the session is #w2e if you want to follow along!
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Tags: chris brogan, kristina halvorson, tara hunt, web 2.o expo
Here’s a quick round-up of some posts from users and reviewers of BatchBook.
Adam & Cheap Trick: A match made in CS heaven
If you’ve ever spent any time in the BatchBlue Forums, you’ve probably experienced the magic that is Adam Darowski. Adam is our User Experience designer known for his passion for good design, our customers and music. So the fact that he crafted an email to someone who was considering BatchBook that included a link to a Cheap Trick song came as no surprise to any of us. But the (potential) customer was so impressed, he wrote up a blog post about it, which was tweeted all around the socialsphere. And the best thing is that we have a new customer who appreciates our sense of humor.
Bedazzled by BatchBook brilliance
Robert Mattar wrote up a nice piece over at Posterous about his experience searching for a CRM that would work well for small businesses. His conclusion? He calls BatchBook “one of the most versatile and affordable applications” out there and even calls us “brilliant” in the post’s title. Thanks, Robert, we’re so glad BatchBook is working out for you since we think small businesses are where it’s at!
We love lists
People love lists and so do we, especially when we are on them! So here goes:
- Our friend (and frequent @sbbuzz participant) Bradford Shimp posted this cool list of 9 Businesses to Follow and Get to Know on Twitter. He has fabulous things to say about BatchBlue, our @sbbuzz weekly chat session, and our own Queen Bee, Pamela!
- One of our favorite small business marketing gurus, John Jantsch from Duct Tape Marketing, mentioned us as a way to keep track of your customers’ social media activities.
- And last but never least, social media pirate Chris Brogan reveals what’s in his software booty chest (including BatchBook) in his recent post entitled A Quick and Inconclusive List of Software I Like.
It’s a fine time for wine: Cruvee/VinTank Case study
We’re also really excited to have our first full-blown case study posted on the site. Meet Cruvee/VinTank: VinTank, which solutions for selling and marketing wine in the digital age. One of VinTank’s portfolio companies, Cruvee, provides business intelligence and performance management services for the wine industry. Our case study delves into the specifics of how they are using BatchBook.
We’re looking forward to adding more case studies in the upcoming weeks. Drop us a line if you’re using BatchBook to help manage and grow your business and would like to be featured on our homepage – we’d love to share your story.
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Tags: @sbbuzz, batchbook, chris brogan, Customer Service, john janstch, small business, small business CRM, social crm
Last night, BatchBlue Onboarding Specialist Stephanie Sweeney and I made the drive up to Boston to attend the Rock Stars of Social CRM event, hosted by Radian6 and Chris Brogan. They had a lot of fun with the Rock Star theme, complete with colored stage lights, concert tees and even a full-blown Rock Band set-up for audience members to rock out with after the panel.
The panelists included were Frank Eliason (Comcast), Paul Greenberg (Author of CRM at the Speed of Light), Michael Thomas (National President, CRM Association), and our favorite CRM go-to guy, Brent Leary (Co-author of Barack 2.0 and Co-founder of CRM Essentials).
Because we consider BatchBook to be a social CRM (slide via Brent Leary), I was curious to hear what the folks at the cutting edge had to say. I was especially impressed with Frank Eliason’s inclusion on the panel, since he represents a company that is actually out there doing all this stuff. While I always appreciate the bird’s eye view from consultants and experts, I have to agree with Doug Haslam of Shift Communications‘ assertion that he’s getting a bit impatient with social media.
After the panel, Doug and I had a brief conversation where I wondered if, when email entered the picture ten years or so ago, there were endless conferences and seminars and articles written about how email (a communication tool in the same way that social media is a communication tool) was going to fundamentally change the business world.
Admittedly, email did change the way companies interacted with their customers – I was in the customer service department at Amazon.com in 1997 and I witnessed it happening first-hand. Customers found it insane that we didn’t take phone orders; that Amazon was an Internet only company. At the time, we were too busy answering customer emails to talk about email as a tool.
That experience definitely influenced BatchBlue’s commitment to providing excellent service. One thing BatchBlue does using social media is host a weekly Twitter chat called SBBUZZ, where small business owners can talk about the issues (largely focused on social media and other technologies) that are most important to them. What’s nice about this event is that a real community of folks has developed there. Each week, there’s an opportunity for folks to share what’s working, what’s not, what kind of issues people are having, even just to swap funny stories about what happened over the course of the past week as they deal with running and growing their businesses.
If Social CRM is all about the customer, I guess what I’m missing at these big, “rock star” events is more of a presence from other small business owners who are in the trenches, actually using these tools to build their customer relationships every day. There are plenty of Rock Stars out there, talking to each other on SBBUZZ and similar social media places. And my favorite Rock Star, Stephanie, was sitting right next to me. She in every way embodies customer service and building customer relationships done right. I’d wear her concert tee any day.
Image: Chris Penn a.k.a. Financial Aid Podcast via flickr
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Tags: @sbbuzz, chris brogan, Customer Service, radian6, rockstars of social crm, small business, social crm, twitter, twitter chats
Last month, I celebrated my two year anniversary with BatchBlue. I can’t believe it’s been two years already. I can’t believe it’s only been two years.
I also had a birthday right around that time, so the oh-so-thoughtful Sean figured that made it a perfect time to upgrade my laptop. So, I went from the older white MacBook to the shiny new aluminum one. While I love the new computer, it is with some hesitance I let the white one go. The thing has been essentially an extension of my body for the last couple of years. And let’s just say, it’s been well loved:
This was the first laptop I ever stickered up. Each sticker has a story and now is as good a time as any to share them.
- Belle: Before we had our lovely Providence office, we were a completely virtual company. Living rooms became conference rooms. One day, I got up from sitting on the floor at Pam’s house. I had a Belle sticker stuck to my butt. Pam has three kids, so this isn’t very surprising. The laptop was already well-stickered at this point, so on it went.
- BatchBook: Well, that’s us silly!
- Twitter: When Saul Colt sent me an autographed FreshBooks sticker (see #8), he also tossed in an extra Twitter sticker. While there may not be many things I like more than Twitter, Saul Colt is one of them.
- WordPress: I’m a big WordPress fan, and Matt Mullenweg gave this sticker to me at SXSW 2007 after I said something nice to him. I saved the sticker until I finally had something worthy to stick it to.
- HubSpot: As the developer of a marketing website, I love HubSpot. So many things that were previously trial and error have become well oiled machines (SEO keyword selection, inbound link monitoring, etc.). HubSpot even interviewed Michelle and I for a case study (and released a portion of the interview for their inbound marketing blog). The fact that I just linked to them with their favorite SEO keyword shows you what I learned from HubSpot!)
- SimpleBits: Similar to the WordPress sticker, I had this one for a while (since 2006) before applying it to something. SimpleBits is the design shop run by Dan Cederholm in Salem, MA. I got the sticker (and my trademark SimpleBits shirt that I always seem to be photographed in) at a Carson Systems workshop with Dan. Dan’s books and his blog heavily inspired the approach I take to design. And he’s a swell guy to boot.
- Creative Commons: Michelle gave this one to me, and Creative Commons is a wonderful thing. Personally, I often pretend it’s a CC Chapman sticker.
- FreshBooks: As mentioned in #3, this was given to me Saul Colt (that’s his autograph!). At the time, he was the Head of Magic for FreshBooks. Now he holds the same title for Zoocasa.com.
- iStockPhoto: Like HubSpot, iStockPhoto just makes my life so much easier. Specifically, I’ve written before about how Kemie (an iStockPhoto contributor) is essentially an honorary member of the BatchBook design team. I got this sticker from the nice iStock team at SXSW in 2008.
- bata: When Stephanie went to Japan, she had a little sticker set to help her learn the language. One of her favorite words in Japanese was bata (butter). It kind of became an inside joke and the sticker found it’s way on my laptop.
- Firefox: Along with the WordPress sticker, I got this one at SXSW in 2007 and saved it. While I use Safari for browsing, Firefox simply can’t be beat as a development browser.
- Kidoinfo: Kidoinfo is a Rhode Island-based site for parents run by our friend Anisa. Anisa has built an amazing resource for local parents. It’s so handy to quickly find something to do on a rainy day!
- Barcamp Austin III: Michelle and I made it for the very end of Barcamp during SXSW in 2008. Barcamp is an “unconference” (meaning it is essentially a “user-generated” conference put on by the attendees themsevles). We missed out on the sessions, but we did get to hang out for the incredible live karaoke band Karaoke Apocalypse. That was the night my respect for Chris Brogan and Laura Fitton shot throught he roof.
- DEMOfall07: The very last one is the very first sticker to grace the MacBook. When we launched our public beta at DEMOfall07 in San Diego, this laptop was the demo unit. It’s just a simple inkjet label with the company name, station number, and date & time we presented (which actually changed, so it’s not totally accurate). But it might be my favorite of all the stickers.
I’ve been using Macs exclusively since my dad got us an Apple IIGS in 1986. I’ve had quite a few Macs over the years. This white MacBook was definitely my favorite since my beloved PowerBook G3 Pismo. It was powerful. It was dependable.
And it had stickers.
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Tags: barcamp, batchblue, batchbook, belle, butter, cc chapman, chris brogan, creative commons, dan cederholm, DEMO, DEMOFall07, firefox, freshbooks, Hubspot, istockphoto, karaoke apocalypse, kidoinfo, laura fitton, macbook, matt mullenweg, saul colt, simplebits, twitter, wordpress
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