DEMO Scouts: Finding the Good Stuff
- Posted September 24th, 2007
- Filed under: Events/Presentation
Well, we’re here—sitting in the hotel lobby at the Sheraton San Diego and getting ready to debut the public beta version of BatchBook at the DEMO conference. This could be a watershed moment for us. We hope so, but not necessarily in the way you might think.
One of the goals of BatchBlue is to serve as high tech scouts, bringing the latest and greatest coming out of the tech industry to the small business community. DEMO for us means a seat at the groundbreakers table, but it also means that we’re bringing our concept to some of the tech industry’s greats. We’ll get some top rate feedback on our product, good or bad, from the geek factor. These are the folks who have helped launch products that today are household names. They understand the latest offerings and how they filter down to new markets.
Our job is to gather this collective wisdom and use it to make our product better. We’ll make BatchBook smoother and easier and more functional to our audience; the small business owners who do not have the time themselves to keep a watchful eye on the Silicon Valley gadget-du-jour. Our customers are the folks who are willing to take the time to learn a new technology but only if it will truly make their business more efficient or profitable. That’s where we fit in. We love this stuff; the standardization movement happening now on the Web that makes information-sharing easier; the rapid development methods that allow us to respond much faster to feedback from our customers, and the new delivery models that let us manage the “tech heavy” tasks of security and accessibility so our users can concentrate on the more important job of running their business. And of course, living their lives.
