Batchbook in a Box: Palo Alto’s Sales & Marketing Pro

• Posted February 23rd, 2011
• By Pamela O'Hara (bio)
• Filed under: @sbbuzz, Partners, Product Updates, sales

Batchbook is now available as part of Palo Alto Software’s new Sales and Marketing Pro offering. Sales and Marketing Pro is a new bundled package of online and offline sales and marketing planning software products that includes all the tools to write a successful marketing plan, as well as the resources to actually implement it.

The software package includes our very own Batchbook CRM, website design tools and hosting from Network Solutions, e-mail marketing from VerticalResponse, a press release distribution account from PRWeb, customer scheduling software from Appointment-plus and professional printing services from Vistaprint. It also includes a copy of best-selling book Duct Tape Marketing from renowned marketing expert John Jantsch.

Sales and Marketing Pro is available now from Amazon.com and will be available shortly in retail outlets such as Office Max, Office Depot, etc. This is an exciting first for Batchbook and a rare opportunity for SaaS product to be included in retail outlets. By bringing the advantages of web-based software services to the big box outlets where small business owners typically go to find their start-up equipment, Palo Alto is giving small business owners both the education and tools they need for a successful sales strategy.

We have known Palo Alto Software for a few years now, ever since founder Tim Berry was a regular contributor and guest speaker on our #SBBuzz twitter chat. They are the masters of good business planning – with their original product Business Plan Pro, a tool we have used here at BatchBlue to help keep the business planning process alive and part of our ongoing quest for greatness.

It’s great to now partner with one of our early mentors, especially with the shared goal of helping small business owners succeed.