BatchBook CRM for Marketing
- Posted January 22nd, 2009
- Filed under: Product Updates
These days especially, listening to what your customers and potential customers are saying about your business, your competition, or what they need from a product or service is more important than ever. Even if you’re not a marketer, you’re likely doing some form of marketing for your company’s product or service (especially if you’re a business owner!) Making and tracking connections both online and off is what could mean the difference between boosting word of mouth and increasing sales or closing down shop.
To assist in this endeavor, we’re pleased to announce the official launch of BatchBook for Marketing. Working with an advisory board of marketing professionals, we’ve built this custom version of BatchBook around their unique data management needs.
BatchBook for Marketing enables marketers to:
- Monitor prospect, customer and other blog posts, tweets and bookmarks with Social Media “SuperTags” (tags in which users can group contacts together and create custom fields) to gain unique insights into what they are thinking and doing
- Track email, phone and in-person communications with contacts, keeping business-critical information easily at-hand
- Send emails directly into BatchBook with the BatchBox mail-forwarding feature, which stores communications, attaches them to relevant contacts (and creates new contacts, if needed) and retains any attachments
- Create connections with contacts by relationship to identify how people know each other and why they were added to their contacts network
- Organize and tag contacts by event, industry or association
- See what your contacts are saying on Twitter, in blog posts, and elsewhere in the social media sphere
As someone who does the lion’s share of communicating at BatchBlue, I’m already finding these new features enormously helpful. We hope you will, too.
